The 34-year-old pockets an annual $47.8 million from paid Instagram posts, according to a study by social media firm Hopper HQ on Buzz Bingo. In contrast, his salary at Juventus is reportedly $34 million, according to Goal.com.
Ronaldo’s reported income from Instagram makes him the platform’s highest earner, ahead of Lionel Messi and Kylie Jenner.
Receiving a reported average of $975,000 per advertised post, Ronaldo’s Instagram earnings far eclipse the world’s biggest celebrities, including Kylie Jenner, Selena Gomez, and Emily Ratajkowski. He also beats footballing rival Lionel Messi, who is said to have earned less than half of Ronaldo’s total with $23.3 million.
“Ronaldo is the most followed human on Instagram (with 186 million followers) so companies are paying almost $1 million for posts to access his insane reach.
Due to his status as a celebrity and football star, his earnings from Instagram break away from typical influencer partnerships, as many of his promotional posts will be part of wider sponsorship deals, such as Nike.
You only need to go on his Instagram to see how many paid partnerships he does outside of the sports market” Hopper HQ marketing executive Nicola Cronin told Business Insider.
You may be interested
‘He Had Fantastic Evolution’ — Atalanta Boss Raves About Lookman Ahead Stuttgart Clash
Webby - November 6, 2024Atalanta manager Gian Piero Gasperini has praised Ademola Lookman for his development at the club.Lookman has developed into one of…
Barcelona, Inter Milan Keeping Tabs On Chelsea Midfield Star
Webby - November 6, 2024European giants Barcelona and Inter Milan are ‘keeping tabs on Chelsea midfielder Enzo Fernandez’ as the Argentinian star struggles for…
Gyokeres Equals Messi’s UCL Hat-trick Feat Against Man City
Webby - November 6, 2024Viktor Gyökeres became the third player to score a hat-trick against Manchester City in the UEFA Champions League following Sporting…