Bundesliga Agrees 4-Year Media Rights Extension with NENT for Nordic Region

February 10, 2020
132 Views

German Bundesliga has announced that Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, has extended its exclusive pan-Nordic media rights for the German league until 2025.

Under the new agreement, NENT Group will show more than 300 live Bundesliga games on its Viaplay streaming service every season and selected games on its linear TV channels. The deal also includes the exclusive pan-Nordic rights to the German Supercup, Bundesliga 2 and the Bundesliga relegation playoff-matches. NENT Group already holds the pan-Nordic Bundesliga rights until 2021.

They will deliver world-class studio productions that enable fans to follow some of the Nordic region’s most popular superstars on a weekly basis. In addition to expert studio analysis and extensive local language commentary, NENT Group will show at least one Bundesliga match a week in Ultra High Definition format. Selected games will also be available on NENT Group’s free-TV channels.

Also Read: Mourinho: Tottenham Hotspur Job is Difficult

Amongst the 23 Nordic stars currently playing in the Bundesliga are Thomas Delaney and Youssef Poulsen (Denmark); Emil Forsberg, Robin Quaison and Oscar Wendt (Sweden); Lukáš Hrádecký (Finland); and Alfreð Finnbogason (Iceland). An additional 20 players from the region also feature in the Bundesliga 2.

bayern-munich-german-bundesliga-rb-reipzig-allianz-arena-robert-lewandowski-borussia-dortmunt-erling-haaland-nent-entertainment-group

Borussia Dortmund’s Erling Haaland

In January 2020, 19-year old Norwegian striking sensation Erling Braut Håland scored a 23-minute hat-trick on his Borussia Dortmund debut and has since netted a record-breaking seven goals in his first three Bundesliga games.

Helping maintain the Bundesliga’s record as the highest scoring amongst the leading European leagues are German superstars such as Marco Reus, Serge Gnabry, Timo Werner and Thomas Müller, along with international names such as Robert Lewandowski, Philippe Coutinho and Jadon Sancho.

One of the many reasons these players are drawn to the Bundesliga is the electric atmospheres created in Germany’s world-class stadiums. They are home to the best supported football league on the planet, with an average of 43,000 fans attending every game in the 2018-19 season.

Kim Mikkelsen, NENT Group Head of Sport, commented: “The Bundesliga is one of Europe’s best and most exciting leagues, and holds enormous interest from a Nordic perspective. This long-term deal means fans can see many of the region’s biggest talents every week on Viaplay, including Erling Braut Håland – the first teenager in the league’s history to score seven goals in only three Bundesliga games. NENT Group is the Nordic region’s leading streaming company and the breadth of our football coverage is simply in a league of its own.”

Robert Klein, Bundesliga International CEO, stated: “Over the past few years NENT Group has taken coverage of the Bundesliga to the next level across the Nordic region. This has been helped by the strong connections the league has with Nordic fans. They’re attracted by the pure, entertaining football we describe as ‘Football As It’s Meant To Be’. This authenticity is why so many Nordic stars have made a significant impact in Germany, none more so than Erling Braut Håland who is the hottest striker in the world right now. We look forward to capitalising on this as we continue to develop the positive relationship we have built with NENT Group.”

Follow all the latest Bundesliga action on Bundesliga.com and via the official Facebook, Twitter and Instagram channels.

4 Secrets To Becoming Rich – How To Get Rich From Nothing: This ebook is a must read for anyone serious about exiting the rate race….

You may be interested

Nigerian Landlord Jailed Five Years After His Tenant Stored Marijuana In His Shop
News
3 views
News
3 views

Nigerian Landlord Jailed Five Years After His Tenant Stored Marijuana In His Shop

Webby - February 5, 2023

 A landlord, Saheed Ojomu, who permitted his tenant to warehouse 372.6 kilogrammes of Cannabis in his shop, has been jailed…

Naira Redesign Was Aimed At Causing Riots To Shift Election – Wike Blows Hot
News
3 views
News
3 views

Naira Redesign Was Aimed At Causing Riots To Shift Election – Wike Blows Hot

Webby - February 5, 2023

 Nyesom Wike, the Rivers State Governor, has slammed the Central Bank of Nigeria. He alleged that the move by the Central Bank…

INEC Conducts Mock Accreditation In Kwara
News
2 views
News
2 views

INEC Conducts Mock Accreditation In Kwara

Webby - February 5, 2023

A statement by the Public Affairs Officer INEC, Kwara State, Abdulkadir Bolaji Ibrahim, said the exercise took place in selected…

Leave a Comment

Your email address will not be published.