Against All Odds; BetBonanza At One
Indeed the notion that there is light at the end of the tunnel rings true in the case of betBonanza as things begin to return to normal in the world of sports after the lockdown occasioned by the coronavirus pandemic.
The betBonanza brand marked its one year anniversary as a betting brand operating in Nigeria this month and All Sports Predictions (ASP) had the privilege of chatting with the brand’s Managing Director, Mr. Kunle Adeniji (KA). Excerpt of the interview below.
ASP: How has the journey been so far?
KA: There has been a lot of ups and downs, a lot of betting and adapting to the market. Also getting our own customers and getting them to understand our way of doing business. Really, it has been quite a journey and we are very excited with what we have been able to achieve.
ASP: How do you feel as the Managing Director of this company?
KA: I feel very happy and grateful, because it is not easy to start a betting business in Nigeria. We have seen businesses start and crash in a few months of operation. Not only have we brought to the table a lot of improvement to how sports betting is being done in Nigeria, we have also improved on the operation strategy of the business to make it easier for our agents and customers. I feel very proud to set an example in the industry on transparency and trust, putting in mind that we are not the best, but we will continue to get better, which was the reason we chose our slogan. I am also excited about the relationship and networks we have built around our agents and customers. I think this is just the beginning of the success story.
ASP: Are there any special highlight you would like to mention that has happened in the course of the journey so far?
KA: There are so many things to talk about, one of which is the signing of our brand ambassador, Daniel Amokachi, a legendary sports personality in Nigeria. The launch of the brand itself, the growth we have sustained and how it has impacted our business are all areas to highlight over the past one year. Overall, I cannot say one particular moment. As a company, we have always believed in process, we know things will not happen in a day, we are focused and we look forward to the future.
ASP: What has been the most challenging area in the sporting industry since you started, and how have you handled it?
KA: Transparency is a big problem in the industry, but we have been able to establish transparent process for our agents to make it easier to do business. We have retail presence and online presence, our transparent policy has really helped these areas of our business. Our agents are able to engage us to get clarity on issues. This has been an area where so many other brands shy away from. This is one of our major contributions to the betting industry in the country.
ASP: How did the lockdown impact the betBonanza brand?
KA: Honestly, it affected us seriously, but then it affected everybody. There were no sports which brought a little bit of downtime at the beginning of the pandemic. Since there was no football, there was a rise in interest for other sports. Bettors started adapting, with the major focus on electronic sports. The discovery from all this is that, electronics sports is the future of betting.
ASP: What are you looking forward to with betBonanza in the next twelve month?
KA: What we are looking at is to continue to grow at a steady pace. We want to see ourselves as one of the top betting company in the market, not by being necessarily aggressive, but by making our customers happy, making sure our agents are also happy. We are an innovative company and we are looking to bring in more innovations in the next few months. We are excited with what we are doing so far and I think this is just the beginning.
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