SportyBet Announces Regional Partnership With Manchester City

SportyBet, the most innovative betting platform in Africa has today announced a regional partnership with Manchester City
SportyBet will become the Club’s Official Betting Partner in Africa.

SportyBet has today announced a regional partnership with Manchester City. The agreement will see SportyBet become the Club’s Official Betting Partner in Africa.

SportyBet is a brand of Sporty Group, a global sports entertainment and technology company, and it is a pan-African market leader with licensed operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania, and Uganda.

Widely recognised as the most innovative betting platform in Africa, SportyBet delivers a world-class mobile user experience with carefully considered product design and a focus on speed and performance.

As part of the new agreement, Manchester City and SportyBet will collaborate to create co-branded content and unique experiences for customers in the region.

Kaitlyn Beale, Vice President, Global Partnership Sales, said: “We are pleased to welcome SportyBet as a new regional partner of Manchester City today. Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with SportyBet to bring fans even closer to the club.”

Sporty Group’s Brand Director, Oluchi Enuha, said: “We are absolutely delighted to add Manchester City to our list of partners. Manchester City has consistently proven to be one of the most exciting teams in Europe. Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa. We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa.”

Manchester City are the second club SportyBet have partnered with, who have also been an Official Partner in Africa of Real Madrid since 2021/22.

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About Manchester City Football Club:

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone on to win the European Cup Winners’ Cup, eight League Championship titles, including six Premier League titles (2012, 2014, 2018, 2019, 2021, 2022), and six FA Cups. Manchester City FC is one of 12 clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.

Under manager Pep Guardiola, one of the most highly-decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000-seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000-capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.

For more information, please visit www.mancity.com

About Sporty Group:

Sporty Group, owners of SportyBet, is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operation hubs across more than 10 countries and 3 continents.

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