Friends, family and close associates of Steve Babaeko, the CEO/CCO of advertising and media production company, X3M Ideas, gathered together on Sunday, July 21 at The George Lagos Hotel, Ikoyi, Lagos to celebrate Steve Babaeko’s recent recognition by Adweek as one of the top 100 creatives in 2019.
The annual honorary list was created by Adweek to celebrate trendsetters and innovators in creative industries across the globe whose ideas are advancing advertising worldwide.
Leading actress, Omotola Jalade-Ekehinde, Media Entrepreneur, Fade Ogunro, Singer, Praiz, DJ Spinall, On-Air Personality, Gbemi Olateru Olagbegi, Media Personality ,Lamide Akintobi, Comedian and MC, Tee A and others graced the event.
Other guests included; Publisher YES Magazine, Azuh Arinze, CEO Red Media, Debola Williams, Publisher, Brand Crunch, Lekan Babatunde, Chief Strategy Officer, EbonyLife Films, Eunice Omole, CEO Plaqad, Gbenga Sogbaike, Creative Director, STB McCann Lagos, Samson Adeoye, Assistant General Manager, Operations, Channels Television, Kingsley Uranta, CEO ID Africa, Femi Falodun, CEO Smooth Promotions, Ayo Animashaun, Ace Producer & Director, Femi Odugbemi, Supervising Producer, CNN Africa, Stephanie Busari and CEO Daria Media Ltd, Kadaria Ahmed amongst others.
Steve’s wife and ace photographer, Yetunde Babaeko, their three sons and other members of his family also graced the occasion to honour Steve for his distinctive contribution to the Nigerian advertising and creative industry.
Speaking at the event, Steve expressed his joy on the Adweek recognition and other accomplishments by him saying,
“I’m glad that Nigerian creatives and companies are rising up to change the African narrative and tell original stories. We are not erasing our history, we are simply redefining the future and this is birth from a place of passion, as well as hard work.”
“I feel honoured to be celebrated today. We will keep pushing boundaries and changing the way Africa is perceived. We will continue inspiring younger generations and challenge practicing creatives, because this is how we can move Africa forward.”
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