Tiwa Savage Signs Recording Deal With Universal Music Group

For almost a decade, Tiwa Savage has been hailed as the “First Lady of Mavin”, a fitting enough title given that she is the most successful artist to have ever been signed to Don Jazzy’s renowned record label.

After seven prosperous years, the afropop superstar finally says goodbye to the label that launched her career, kicking off a brand new era with a game-changing global recording deal with Universal Music Group Worldwide.

Meeting with the chairman and chief executive of Universal Music Group (UMG), Sir Lucian Grainge, Tiwa Savage firmed up her deal with Universal, now officially signed as an artist under the world leading music behemoth, joining the likes of Rihanna, Drake, Kanye West and more. 

As a UMG artist, Tiwa Savage will have her music promoted to a much wider audience, thanks to the solid musical infrastructure Universal have in their countries of operations, of which there are over 60 worldwide.

 In a short video introducing Tiwa Savage to the world, UMG asks their newest artist what it feels like to be part of one of the most prestigious music companies in the world. For Tiwa, it is obviously a dream come true

“It means I am part of a legacy and part of a huge engine. It’s definitely an honour to have an artist like me from Nigeria doing afrobeats music which is still fairly new to the rest of the world, and it’s exciting.”

Starting off as a backup singer, Tiwa Savage then transitioned into songwriting. However, finding that others were not able to bring her words and experiences to life quite as well as she was, Tiwa emerged as a singer — a fruitful decision for which we are incredibly grateful.

With Mavin, she conquered Africa, and with Universal, Tiwa Savage hopes to conquer the world. About doing that on her own terms, Tiwa continued:

“I think for me it’s really, really important for my story to be told, but my way. And for the music to be presented to the rest of the world the right way.

I love that I’m still allowed to do me, musically, visually as well… I want to carry along my fans that I already have while I’m gaining new fans.”

We are incredibly excited about this huge step forward in Tiwa Savage’s illustrious career, and we cannot wait for the world to hear what she will deliver. Until then, take a peek at the world’s introduction to the new era Tiwa Savage below:

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