I remember shows like “Idols West Africa”, “Nigerian Idols” and MTN’s “Project Fame” dominating the TV screens in the early ‘00s, creating many opportunities for young musicians to follow their dreams.
Perks of these shows include showcasing talent to millions of viewers as well as the mouth-watering prizes given to the winner. This not only motivates the contestants but also ensures that they are well equipped to achieve icon status.
Artists such as Darey Art Alade, Timi Dakolo, Omawunmi, Chidinma, Niniola, Praiz, Iyanya, Chidinma and Johnny Drille are products of some of my favourite music reality shows.
With the steady increase in the global appreciation for Nigerian music, local artistes such as Burnaboy, Davido, Wizkid have achieved international acclaim, collaborating with their foreign counterparts.
Beyonce’s The Lion King album and featured six Nigerian artistes, Davido scored an exciting collaboration with pop star; Chris Brown whom some have likened to Michael Jackson.
Yemi Alade scored an international collaboration of her own with RickRoss, Tems and Davido with Khalid. Last year, Burna Boy also got nominated for the Grammys which was a major win for the industry at large!.
Nigerian artistes are taking over and the world is patiently watching and listening. With this spotlight on the industry, it has become a matter of urgency for talent discovery shows to produce even more well-rounded artists who can survive on a global scale. Cash prizes, fancy cars and a record deal are often not enough to guarantee success.
I believe that if reality music talent shows incorporate capacity building into the show structure, these artists will be better equipped to thrive in the music industry.
With even more shows such as The Voice Nigeria and MTN Y’ello Star coming back to the screens soon, I took timeout to analyze the grand prizes from each show and what stood out for me was the enrollment in the Berklee College of Music in Boston, Massachusetts; and the Henley Business School for the winner of Y’ello Star.
Leveraging these opportunities will go a long way in increasing the winner’s chances of attaining and maintaining stardorm in the global music industry.
You may be interested
Federal Poly Bauchi sacks two lecturers for sexual harassmentWebby - October 24, 2021
Entrance of the Federal Polytechnic Bauchi.Two lecturers of the Federal Polytechnic Bauchi have been dismissed after being found guilty of…
IPOB insists Anambra state governorship election won’t hold if Nnamdi Kanu isn’t releasedWebby - October 24, 2021
The proscribed Indigenous People of Biafra (IPOB) has threatened that the November 6, governorship election in Anambra State would not…
Bauchi poly sacks two lecturers for ‘sexually assaulting’ female studentsWebby - October 24, 2021
The Federal Polytechnic in Bauchi has terminated the appointments of two lecturers of the institution accused of sexually harassing female students.This…