Posted by Ademola Olajire on
Nigeria's Super Eagles can emerge victorious at the first World Cup finals to be staged on African soil, in 2010, so insists The Coca-Cola Company.
Nigeria's Super Eagles can emerge victorious at the first World Cup finals to be staged on African soil, in 2010, so insists The Coca-Cola Company.
This optimism was expressed Tuesday by the Division President for Coca-Cola Nigeria and Equatorial Africa, Mr Larry Drake at the press conference and private viewing of the FIFA World Cup in Lagos.
'Nigeria winning the World Cup is not an impossible task. But we at Coca-Cola believe that hard work, dedication, and most importantly long term preparation and consistent support are the key success factors. To this end, Coca-Cola is making a major investment over the next four years in pursuit of this vision".
Drake said further: 'Coca-Cola felt the need to bring the real FIFA World Cup trophy to Nigeria, so that our people can share in this spectacular experience. Having had the excitement of viewing the authentic World Cup trophy, the next major moment will be to win it. No single sport speaks to the world like football and no single brand speaks to the world like Coca-Cola".
Also speaking at the press conference, the Marketing Director of Coca-Cola Nigeria, Ms Anne Harte explained that the 'the World Cup Trophy Tour comes out of our commitment to connect with Nigerians' passion for football and to present our football in a way no other brand can.
'The Fan's Experience is an amazing event that offered fans all kinds of sensory and physical experiences. It included interactive sessions, photo trophy area and a movie experience room where a fantastic 3-Dimensional film was shown in a spectacular manner".
Harte said the four teenage trophy escorts were chosen for their academic performance, interest in sports and their overall contribution to existence in their environments. 'It is important to recognize and reward diligence, sound character and a unifying spirit among teenagers", she said.
The Franchise Director, Carl Willis, restated that 'Coca-Cola and football have become symbolically synonymous, and together, they are a natural fusion of delight and pleasure".
On his part, the Managing Director of the Nigeria Bottling Company, Mr Marcel Martin concluded that 'the World Cup Trophy Tour by Coca-Cola should give us all a taste of the excitement and passion that we will all share in 2010, when I believe Nigeria will win the first-ever World Cup to be staged on African soil".