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Secrets behind CTL success story

Posted by By Kio Nimengoka on 2005/07/14 | Views: 1089 |

Secrets behind CTL success story


Before now, Engineer Uzo Udemba, the chairman and Chief Executive Officer of Communication Trends Limited (CTL) was presumably not certain that such a peculiar business could flourish in Nigeria with the unwilling posture of most financial institutions to assist.

Before now, Engineer Uzo Udemba, the chairman and Chief Executive Officer of Communication Trends Limited (CTL) was presumably not certain that such a peculiar business could flourish in Nigeria with the unwilling posture of most financial institutions to assist. But the story is now different with a divine connection. That connection is the dedication of this TV network described as a little seed to God from its beginning.

Engineer Udemba delighfully drummed this. Hear him: "We acknowledge that neither he that planted nor he that watered is anything without the one who gave the increase. It is indeed gratifying that a little seed that was planted 10 years ago has today grown into a very big tree with roots and branches extending even outside the frontiers of our country".

As it were to consolidate an earlier effort, Bishop Friday Nwator was invited to dedicate the CTL 10th anniversary on July 11, 2005 at its office in Port Harcourt because "the creator gave the increase".

The soft spoken Engineer Udemba also attributed the success story to the commitment and honesty exhibited by the staff despite initial "ups and downs such as frequent power outrages, operational down time and programming errors".

But with determination, CTL won the award as the "West Africa best wireless internet product of the year 2001 and equally honoured with the WEMMIE award from "the American Wireless Communication Association for the provision of the most advanced technologies and the best broadband service to underserved communities including remote rural and international areas".

According to the Chief Executive Officer at the press briefing to flag-off the celebrations, CTL has become the dominant brandname in cable TV in Nigeria and today the largest MMDS cable operator in Africa with operations in 12 Nigerian cities, a feat that has placed the outfit second to the Nigerian Television Authority (NTA) in the country.

Engineer Udemba said the company had contributed greatly to the economic development and quality of the Nigerian workforce and their families as well as awarded scholarships to indigent students of their host communities in both secondary schools and higher institutions.

Despite these lofty and motivating programmes, the company has planned to come on stream with African musical channel before the end of this year, an effort "to tell our story to the outside world by ourselves."

Sharing in the success story, the chairman of NUJ, Rivers State Council, Mr. Bennett Kalio poured encomiums on the company for creating positive impact in the lives of Nigerians, noting that with its operations, the practice of Journalism had tremendously been enhanced.

Mr. Kalio lauded the management and staff for their hardwork and commitment which he noted had catapulted the company to impressive heights in TV network within and outside the country.

Also in his goodwill message, the Chief Judge of Rivers State, Justice Iche Ndu attributed the success recorded by the company to what he termed as aggressive marketing and urged the management and staff to maintain the tempo.
The Chief Judge who was represented by Justice Ben. E. Ugbari commended CTL for installing its services in the residences of most of the Judges, a situation that had made some of them to follow the proceedings of the recent trial of Michael Jackson over child abuse.

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Fay(Katy, Texas, US)says...

Actually translates to bravehearted.