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MTN introduces television commercial

Posted by By Chimex Ndubuisi on 2005/07/07 | Views: 317 |

MTN introduces television commercial


The leading Telecommunication Network in Nigeria, MTN Nigeria has launched another television commercial, TVC, advertising offensive being the fourth in the series of a thematic campaign, which commenced in October 2004.

The leading Telecommunication Network in Nigeria, MTN Nigeria has launched another television commercial, TVC, advertising offensive being the fourth in the series of a thematic campaign, which commenced in October 2004.

The new TVC tagged "friendship is beautiful" which was unveiled at a preview session at the company's office hits the electronics, prints and outdoor this week.

According to the MTN general manager, Mr. Olu Akanmu, the project was to ensure the joy of friendship.

"MTN really show that they nurture life's meaningful relationships and the central message is that life is beautiful when people find meaningful relationships".

He added that with MTN phone, you can do so much to nurture and enhance relationships that are important to you, especially when it provides coverage in all 36 states of the country and Abuja.


MTN, he noted, has strengthened the bonds of friendship, and facilitated closer family ties nationwide.

Mr. Akanmu said that the new TVC being a telecommunication network has the widest coverage in Nigeria to the world of opportunities, excitement and freedom through its various initiatives.

The general manager who is in-charge of consumer marketing: "Friendship is beautiful and is produced according to the unique MTN advertising traditional of combining superior picture quality with an absorbing story line. The current commercial is based on the story of a reluctant young lady, who eventually succumbs to the attentions of her ardent suitor", stressing that upon hiting the airwaves, life is beautiful series of commercials engendered a great deal of public interest and comment.

He disclosed that all the commercials in life are beautiful series have centreed on stories and the ability of MTN to connect loved ones.
It would be recalled that last April, the MTN group launched a new pay off-line, thereby harmonizing all their affiliates across its cellular network operations in some countries.

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