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RE: Rebranding Nigeria Image Project; We Must Support and Contribute

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Author: Jude Aririesike
Posted to the web: 4/16/2009 9:34:30 AM

On Tuesday of March 2009, rebranding Nigeria Project was launched in Abuja Nigeria, with a slogan Nigeria: Good People, Great Nation. According to Nigeria's Information Minister, Professor Dora Akunyili, 'Nigeria cannot wait untilit solves all her problems before it can stand to give serious thought to re-branding its battered image. This is because our development is tied to our image. This negative perception has had destructive effects on our people and stymied our growth and national progress,' Adding his voice Vice PresidentGoodluck Jonathan who represented President Shehu Musa Yar'Adua in occasion said, 'Let us resolve that we would no longer be held ransom by the fraudsters that give Nigeria and all of us a bad name and image,'

Isawa Elaigwu, who spoke on behalf of the members of the re-branding committee, said that the programme is a rebirth for the country.'We are not happy with the Nigerian product we have now, hence we have decided to do something about it,' he said. 'All we hear in the past is that Nigeria is a fertile ground for credit fraud and all kinds of crime. We all can re-brand Nigeria. Once we continue to re-brand ourselves, then Nigeria can be re-branded.'

No doubt, it is a herculean task marketing Nigeria brand in the international community. At the flash of a green passport, you are automatically labeled and stereotyped. In most International Airports a special checkpoints are created where Nigerian travelers are subjected to rigorous and intensive securitychecks. And I say to these people, not all Nigerians are fraudsters,racketeers, criminals, money launderers etc. There are good, noble and upright Nigerians. In fact, there are personalities/celebrities in Nigeria who have risen from rags to riches as a result of sheer hard work. They have made Nigeria proud both locally and internationally. Their achievements need to be showcased and celebrated for the world to see. I have chosen Naija Best of the Best Blogspot (http://www.naijabestofthebest.blogspot.com/) to celebrate the very best of personalities that Nigeria has to offer in different categories such as Entertainment , Politics , Education , Religion , Business , Movies, Sports, Science etc. The Site also present a monthly web poll where visitors to the site are expected to cast their votes on a designated question. The April Poll is focusing on Entertainment particularly the movie industry. I have chosen to project and celebrate Top Nigerian female movie stars who are have made Nigeria proud locally and internationally. I have selected three prominent female artists for you to decide who is NAIJA BEST OF THE BEST. Your Opinion counts. Visit the site. You have a whole lot to gain depending on your interests. I have created different portals that make my blog very interactive such as chatroom platforms for both Teens and Adults, Job links, Headlines News, Free Classifieds etc. More interesting portals will be added very shortly.

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