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Author: Harris Jhosta
Posted to the web: 1/4/2006 3:25:34 AM

Text-Based Logo Design

The mainly extensively used of all logo types; theText-Based design focuses on text and style but can include other elements aswell. A Text-Based design may be best suited for corporations whose namesuccessfully portray what they do (TCS Couriers, Home Freight) devoid ofgraphical essentials to communicate that message, a literal explanation of thewords is often necessary. (For example, all of us know it very well thatWal-Mart is a very big mart because its logodesign actually explains it all.)

A Text-Based design is often text only with exclusivetypographic behavior (e.g. Microsoft, Yahoo). Most frequently however, thebusiness name is included mutually with easy graphic elements to create aclean, simple individuality. The depiction of the word in essence turns out tobe a representation of the business.

Prefer a Text-Based design when:

•           Communicationfunds are inadequate and should be paying attention on name recognition.

•           Your nameis logically distinguishing but not (yet) a household word.

•           You want tocorrelate products or subsidiaries with the parent more clearly and directlythan a symbol permits.

Letter-mark Based Logo Design

Comparable to a Text-Based design, a Letter-mark Baseddesign is entirely typographic mark, typically concerning initials orabbreviations. Monograms and anagrams are Letter-mark Based design. Theillustration of the letters fundamentally becomes a symbol of the business.

Prefer a Letter-mark Based design when:

•           Yourinitials interpret graphically better than your genuine name.

•           You need tolink subsidiaries to the parent and can't easily use the name.

•           You canafford to teach the public what the Letter-mark means.

Brand-mark Based Symbol

An easy but strong graphic figure, often abstract, thatharmonizes a facet of a business or service and symbolize a company byrelationship. (Think of NIKE or Apple Computer.)

Prefer a Brand-mark Based design when:

•           You need anemblem on a product.

•           Your nameis too long, too common, doesn't interpret well globally, or has no qualities.

•           You need tolink auxiliary to the parent and can't easily use the name.

•           You canafford to teach the public what the symbol means.

Icon-Based Logotype

Icon-based logotypes are also referred to as combinationmarks. An Icon-based logotype generally combines a brand-mark Based symbol witha word-mark Based. The combination can be loose or integral. With a loosecombination, the elements can be used together or separately. A good icon based company logodesign can effectively communicate what a company does as well asreflect the company personality.

Prefer an Icon- Based design when:

•           You are astartup enterprise or small business with limited funds.

•           Your nameis reasonably distinctive but not (yet) a household word.

•           You need anemblem on a product, but want more than just a symbol.          

Since Icon-based Logotypes communicate more readily thanother logo design types, less marketing is required for the logo to beeffective. Therefore, icon-based logotypes are the most cost effective type oflogo design available and are ideal for startups or small businesses withlimited marketing budgets.